Digital Marketing

Today, Social Media is the best medium to market your product or service and reach millions of youngsters across the globe. Every business ought to have a strong web presence for a better brand recall and brand value. Marketing your brand in the social media network gives you the benefit of reaching out to many customers at one go. Also, if you have an excellent video, it can go viral in no time, without any spends or efforts from your side. This only further enhances the value of social media marketing.

If you want to communicate your brand philosophy, offers or undertake online branding, Hooghly Technologies will be delighted to be your partner. In today’s global online reach, it is essential to stay in touch and engage yourself directly with the current and prospective customers. Social media marketing is more than a presence on Facebook and Twitter; it’s a valuable tool to help you reach a wider audience, connect with that audience, and grow your business. Let us join you in your quest to become a great brand in the social media space.

SEO Has Traditionally Divided Into Two Main Areas: On-Page, And Off-Page Optimization.

On Page: On-Page optimisation has effects on your web page and website listing in natural search results. They are the elements that you include on your web pages in order to get a better ranking. Examples include HTML code, Meta tags, description, keyword density, keywords, etc.

Off Page: On the contrary, Off-page optimisation refers to optimised results that are not through your web pages. These include link building, link popularity, back linking, etc. This kind of SEO is done outside of your website space on the internet for better results.

If you would like to transform your website into a SEO-friendly website, get better ranking and reach out to more customers, contact us for best SEO services.

Search Engine Optimization

Search engine optimization is the art of getting a website to work better with search engines like Google (and Bing & Yahoo), and to look for achievable, profitable, ranking opportunities through keyword research.

A good SEO-based website has better chances of ranking as compared to a website with poor or no SEO. Search Engine Optimisation requires continuous efforts for at least 6 months to show good results. Therefore, you must get started right when your website goes live. If you already have a website and want people to find you through Google, it is advised to immediately make your website SEO friendly.

Search Engine Marketing

Search engine marketing is a paid form of marketing that promotes your website in search engine result pages (SERPs). SEM tactics include paid placement, contextual advertising, and paid inclusion, or free search engine optimization techniques to drive placement of their ads.

You can use Google AdWords to get better results in your business. Example, if you are a travel company, you can create a paid ad for anyone who searches for ‘travel companies in India’. For every click a customer makes, you will have to pay a certain amount to google. This kind of advertising helps get exactly the customers who are looking for your product or service, giving you the opportunity to target only the potential customers. This is done using a combination of paid advertising, search engine-optimized website design, high-quality marketing copy and involvement in your industry's online community. The quality of your keywords plays an important role in Search Engine Marketing.

If you are interested in conducting an online marketing campaign, get in touch with our expert team members and we shall create beneficial ads customized for you.

Brand Management

SA logo, name or an identity that separates one product from the other is what creates a brand. There has been a major transformation since old days where only commodities where sold. Today, people don’t buy products, they buy brands. They love the brands they wear, they are loyal to certain brands and they feel they belong to certain brands just like some brands belong to certain consumers. Therefore, every company must have a strong Brand Management plan that will create the brand identity it desires. Depending on your target audience and your product type, we can design strategies and implement them using various media and promote your brand. Our branding campaigns have strong recall factors, good creativity and above all, customized as per your need.

Give us a call on +91 80744 80700 and we shall be happy to create a phenomenal brand management campaign for your company.

Digital Communication

We are surrounded by digitalization everywhere you look! Be it online shopping, learning or working, everything can be done in the digital space today. It is therefore no surprise that communication has also gone digital. Most information is passed on digitally through the internet via computers today. Even newspapers have become e-papers! Examples of digital communication include e-mails, faxes and phone texts. Digital communication is fast, efficient and very reliable.

If you want to send out a particular message via digital communication, this is the perfect opportunity for you! You can reach millions of customers with just one mailer, at minimum costs and with maximum outputs! You can also send out an SMS campaign at affordable rates and share your message with the world. If you would like to indulge in a particular digital communication campaign or want us to handle all your digital communications, get in touch with Hooghly Technologies today!